Flavour so Beautiful

Have you ever tasted something so delicious that you felt like a small explosion took place inside your mouth? Well this is what an explosion of flavours literally looks like! 

Screen Shot 2014-01-30 at 13.00.06

This is a Screen shot of Schwartz Flavour shots, “Sound of taste” advertisement

Its well known that different foods and spices are tasty and delicious, but who would imagine that they could be beautiful as well. This art audio-visual installation created by Schwartz Flavour Shots, is trying to illustrate how an explosion of flavour one tastes, literally looks like. For this Project, DJ MJ Cole, Filmmaker Chris Crains and pyrotechnics designers Machine Shop collaborated with Schwartz Flavour Shots to create this unique installation.

A combination of foods and spices were used for this installation to happen. Several tons of black pepper corns, cardamon, turmeric, paprika, cumin seeds, ginger, chilli, basil, corn, salt and many other beautiful and colourful spices were placed in explosive bags, rigged to explode on certain music notes.

What I really love about this installation is the fact that numerous explosions can look not only powerful, but peaceful and beautiful at the same time. With the combination of this carefully selected music, food has never looked this appealing. I really like the attention in detail. More specifically, I enjoyed the high resolution shots of the different spices mixed together. From the close-up shots, you can see the details on the green basil leaves, and the way they are mixed with cumin seeds and all the other spices. From the long shots, details are not visible, which makes it interesting to see how spices have the ability to look like different colour powders   mixed together.

The Following video is a behind the scenes short video that  explains in detail, how the music composers managed to create peaceful music which brought together all the elements of this installation.

In my opinion, what makes this installation truly amazing, is the music used throughout the video. Music, is what brings all the other elements together and makes this installation ‘work’. When this project first started Schwartz asked the music composers to show how food feels through their music. So music was written with the intention of communicating what is like to taste something and developed in terms of intensity. The second step was to take the music written and use it to trigger explosions with herbs and spices. In music you can have different timbres that I guess relate to different flavours, and colours relate to different cords”MJ Cole (Composer) The way that worked was that when music was played, each key that was pressed resulted into an explosion. The main intention was to create an audio visual feast. So a matrix of spice sacks was used and then pyrotechnics were trigger in the bottom of the sacks.

 “So I hope people find it satisfying, vibrant, colourful, exciting thing to watch”, MJ Cole

In my opinion, MJ Cole and his team managed to do exactly that! What did you think?

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37 comments

  1. It is so colorful! It really makes you appreciate the natural beauty of all the vibrant colors found in nature.
    I’m also really glad I didn’t have to clean up after… Imagine what the air in that room would be like! I wouldn’t be able to stop sneezing!

  2. Maybe you have to be a person who loves to cook to truly appreciate this beyond the technicalities and aftermath considerations….the video was glorious! Exactly what my kitchen is going to smell like this afternoon! Thank you for this treat…

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